Archive for June, 2010

Recently I was working with a woman, who, like the rest of us, knows she needs to market but resists doing it.

This is causing her a lot of pain. She doesn’t bring in enough work, which creates severe financial stress. It also causes her to feel bad about herself. (”I know what I need to do. Why in the *&^^&%$## don’t I do it? What’s wrong with me?”)

So I asked her, ”If you do your marketing, what will happen?”

Here’s what she said:

1. I’ll be overwhelmed with business that I can’t handle and everyone will get mad when I drop the ball.

2. Marketing will create too much work for me and I’ll collapse in exhaustion because I don’t have enough people I trust to help me when I can’t do it all myself.

3. I don’t really like this work I’m doing and I don’t want more of it.

In this client’s mind, doing the marketing would actually cause MORE pain than not doing it. To her, this seems perfectly logical.

Can you relate?

If you aren’t doing your marketing regularly, it’s time to find out why. Understanding the nature of your resistence is the key to doing your marketing.

Now that my client knows what’s driving her behavior, she’s in process finding trustworthy help and shifting her perspective about her business. Her work is not what she wants to do for the rest of her life, but rather a stepping stone to better things. She’s made the commitment to regular marketing because she knows that making this business consistently profitable is how she’ll fund her next venture.

Marketing can actually be enjoyable, especially if you use social media.

Here are the links to get you started on LinkedIn, Facebook and Twitter. (Warning: profanity alert on the Twitter link).

But before you jump in, ask yourself the question above, and really listen to the answer.