About Christy Strauch

Christy StauchIn 1989, Christy Strauch, took a job as a sales representative for a small IT company with $50,000 a year in sales. Christy had an MBA in finance and marketing from UCLA and a dream of making a difference in business. Fifteen years and 3 mergers later, Strauch was a partner, took the company public and sold it.

In 2005, with over 9 years experience working for nationally known companies such as IBM, Carnation International and Capitol Records, Christy decided that it was time to follow a lifetime calling to help small-business owners learn to prosper doing the work they love. Considered an expert in small business, Christy has been interviewed by the Los Angeles Times and the Scottsdale Daily Progress, among others.

Throughout her career, Christy has received numerous honors.  She won several regional managers awards during her tenure with IBM, has been honored by the Arizona Small Business Association, received the advanced Toastmasters Silver designation and earned her Certified Professional Co-Active Coaching (CPCC) certificate from the Coach Training Institute and her Associate Certified Coach (ACC) certificate from the International Coach Federation.

In 2005, Christy formed Clarity To Business, a coaching and consulting practice. To date, she has worked with over 300 small-business owners, from artists to real estate agents, helping them to both do what they are passionate about  and to make a profit.

Christy is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. This user-friendly book shows people who are passionate about their work how to succeed in the business side of business.  She is currently at work on You Hate to Market, and What To Do About It, which will be available Fall 2010.