The first check from a real customer is crucially important when you’re starting up. I know this may be a big DUH for everyone else, but I really got how the First Money will change all three clients’ attitudes about their ventures.  They’ve done a lot of work to make sure the market is there and that they are charging the right prices, but nothing will confirm they’re on the right track like a paying customer.

So if you’re reading this, and you’re starting a new business, where can you get your First Money?  Sooner rather than later.