Facebook for Business
I have been researching how to use Facebook for business, for the book I am finishing THIS WEEKEND (at least the first full draft of it, anyway), called You Hate to Market, and What to do About It.
If you’re already on Facebook, you know what it is and how addictive it can be. If you already know your customers also use Facebook, you can use it to market your business for free. Of course, since we know there’s no free lunch, “free” means that they will run ads next to your page; so if it’s okay with you that Oprah’s Acai diet advertises itself next to your business page, go for it.
Here’s the thing. A lot of people who are savvy Facebook users have comingled their personal and business information on their Facebook Profile (Profile is the Facebook word for your personal Facebook page). You don’t want to do that; search engines can’t see your Profile page; only your friends can. Not to mention the weird mixing of the personal and business on one site; you might like to get more personal with your friends and more businesslike with your customers, but you can’t do that on your Profile.
The solution is to create a separate Facebook Page (Page is the Facebook word for your business page). Go to Facebook and type Page into the search function. It’ll tell you how to do it. But before you do, go look at some other Pages, especially ones that people have put up who are in your same business. And also make sure you can devote the time.
Having a Page for your business is an E Ticket (for those of you who went to Disneyland in the ’70s) to the wild amusement park that is social networking, with all its transparency and interactivity between your and your beloved clients. Be sure you’re ready.
Tags: Facebook, Marketing, Social Networking, Web 2.0
Subscribe via RSS
Subscribe via Email