Marketing: Could it Actually be Fun?
Now What?
Now that you’ve thought about your marketing (read the last post for more info), and maybe even talked to some of your clients and asked them how they want you to talk to them, what’s the next step?
Finding a Way to Talk to Your Clients that also Makes Sense for You
The best marketing sports two simple features: it communicates to your customers and prospects in a way they understand and is convenient for them, and it actually gets done.
For it to get done, my theory is, you need to enjoy doing it. For this to happen, you need to know some things about yourself: Do you get energy from being with people, or get energy from being alone?
If You Get Energy From Being with People
If this is you, your marketing needs to include interacting with people directly: networking, joing groups, visiting your people face to face or talking to them on the phone; perhaps speaking to groups.
If You Get Energy From Being Alone
Your marketing must include some alone time. Blogging, Twitter, or updating your Facebook business Page, all in the quiet and solitude of your home or office, will give you the opportunity to recharge your batteries while you are communicating with your clients.
A Secret
If you get energy from being with people, you are an extravert. If you re-energize by being alone, you are an introvert. To find out which one you are (plus a lot of other useful information), take this test. Once you know your personality type, here are some marketing suggestions based on what type you are.
I Invite Comments
1. What is your personality type?
2. What marketing has worked best for you?
3. Are you going to try some different marketing, now that you know more about your personality?
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