Marketing-Horrifying Chore or Complete Time Suck?

The theme for this week’s blog post (I know, it’s already Friday- I had to think a lot about this first), is marketing.

Revolutionary Idea

What if you picked a marketing activity you enjoyed doing?

What might that activity be?

Luckily for us, the Internet has expotentiallyexpanded our marketing choices. You can blog, tweet, have a Facebook fan page for your business, arrange in-person groups via MeetUp, write articles showcasing your knowledge, link with other business contacts on LinkedIn … but where’s an overworked business owner supposed to jam all this activity into our already over-scheduled days?

A Different Way to Think About This Problem

Instead of fretting about which kind of marketing to do, take one step back and come at the question from the opposite direction.

Since marketing in its purest form is nothing more complicated than communication between your business and your clients and prospects, ask yourself: how do your clients want you to talk to them?

Better yet, ask your clients.

Comments I’d love to read:

1. You talked to your clients and here’s what they said.

2. You talked to your clients and here’s what you’re doing as a result.

Tags: Customers, Marketing, Relationships, Social Networking, Success

This entry was posted on Friday, September 18th, 2009 at 11:17 am and is filed under Marketing, Social Networking, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.