Small Business Warrior

What I’ve Learned In the Past Six Years

This is what business-owner clients say to me:

1. I don’t know how to market.

2. I don’t like talking about myself or my business–it seems like I’m bragging.

3. If I do a good job, that should be enough.

4. I’m too busy.

5. I don’t like to market. I don’t know how to sell.

7. Selling means talking people into buying things they don’t want–that’s immoral.

8. I’m not a natural salesperson.

9. I’m bad at math, so I never look at my business numbers.

10. I’m afraid to look at my business numbers.

11. My numbers are a mess but I don’t have time to fix them.

I used to say some of these things myself.

What All These Statements Have In Common

Each of these are beliefs, but they feel like facts to the person saying them.

I’ve written some other blog posts about beliefs and and their pernicious, persistent nature. It takes willingness, courage, and education to overcome them.

Which Is One Reason I’m Starting a New Program

In January, 2012, I’m going to start a program called The Journey of the Small Business Warrior.

Together, we will do battle against these beliefs, and overcome them.

The Particulars

Over the course of 2012, you’ll create your business, marketing and financial plans.

And then, instead of closing the files and never looking at them again, you’ll execute your plans.

The Other Reasons

I labored in the dark a long time in one of my businesses. It was painful. I never did get that business to succeed the way I wanted it to.

But I did learn that if I were to have a successful business, I had to master the “other half,” in addition to mastering the work itself. I had to master marketing, sales, numbers, business planning; and I had to get help to make sure my beliefs didn’t impede my progress.

This is your chance to do the same.

Email me to learn more.




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