Posts Tagged ‘Consistency’

This is my first official blog post on my new site.  Nobody cares that this is a first for me (except you, my darling friends who know me).  The fact that it’s my first post isn’t important.  What is important is that I’m starting it, and that I will be consistent.

I’m writing a book called “You Hate To Market, And What To Do About It.”  I got interested in this subject through coaching a lot of small business owners.  With one voice, they all say they hate to market.  The reason for this is most people think marketing is either cold calling people who will cuss you out and hang up on you; or it involves going to large networking events where you know no one, and trying to talk people into buying things from you.

You can market like this if you want, but there are a lot of other ways to do it that are much more effective.  I’m going to blog about this over the next weeks and months as I do more research and see what people are doing.

The moral of the story today is that if you look at marketing as if it is a conversation with people (your beloved customers), it takes the pressure off.  A friend of mine calls her marketing “visiting.”   The difference with “visiting” is that you talk to people with them in mind; their needs, what’s important to them.  You don’t go visit someone to cram a message down their throats (usually :>).  The other part of visiting is that for it to be meaningful, you need to do it fairly frequently.

What kind of conversation can you start up with your customers today?  I’m going to blog and post some tweets on Twitter (more about that in later blogs).

Tags: Consistency, Marketing, Success