Thanks, But We Don’t Need Any Help

“Sales are down by 40%. But we don’t need any help.”

“Really?!?!” I think to myself. What other indication would you need besides this catastrophic drop in sales, to recognize that you do need help?

I’m working on a project to help businesses that will soon be affected by a massive, close-the-streets construction project. As part of the work, our team is canvassing businesses in the affected area and talking to business owners about the FREE help they can get to weather the construction. Yes, free.

You wouldn’t think it difficult to sell free help. But to some businesses, it has been.

Set aside the fact that some people are understandably suspicious of free help.  But a lot of these businesses are overcoming their skepticism and signing up anyway, to see if our help is actually helpful.

But there is a stubborn minority of people who, even in the face of plummeting sales, refuse help.

My theory is that if they get help, they might have to change. Clichéd though it may be, change is scary. Better the devil you know, than the devil you don’t.

But in order for the economy, and our businesses improve, they, and we, have to change.

We have to change the way we interact with clients, improve how we serve them; and learn new methods to market.

What’s the secret?

I don’t know. I’d love to know the recipe for the secret sauce that makes us willing to change. I’m more accustomed to making changes than I used to be. I would say that’s been by necessity. But there are plenty of people who need to change, but can’t see it, and if they do, aren’t willing.

I’ve heard people say they become willing to change “when the pain of staying the same finally outweighs the fear of changing.” But even then, some people’s pain threshold is pretty high. I’ve been that person.

So what’s the answer? For me, the pain of staying the same did become unbearable.

How about you? What makes you willing to change? Comment below.

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One Response to “Thanks, But We Don’t Need Any Help”

  1. Change is a disruption in routine. Change has potential to go badly. Both these factor in to being change-averse.

    I am a technical person, so I like to plan out change very extensively, and have contingency plans for that which does not go well. That makes me somewhat slow to change, but usually makes my changes go fairly smoothly.

    My ‘change personality’ is somewhat in conflict with personalities that live for constant change. To me, it appears these personality-types don’t think through their steps, and sometimes end up with unexpected results or problems.

    Pair these personality types together, and you just might have a good balance: the change-driving personality gets the change-averse to get moving, and the technical personality-type can help make sure things go smoothly by doing extensive planning.

    After all, the last thing you want to hear during a major change is, “Oops!”

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